Businessman is releasing this 13th and that is perfectly during Bhogi.It is known that half of the Hyderabad will be empty for every Sankranthi as majority of settlers go to their native places. It will be a like Curfew days in Hyderabad for 3 days every year with traffic free roads.
And Mahesh Babu starring ‘Businessman’ is releasing in 90 theatres only in Hyderabad which is a record.
The strategy behind hitting in these many theatres is only for lifting the opening day advantage to the maximum. But when half of Hyderabad is going empty, who will fill these many theatres is a biggest question mark. Many are thinking that no need to hurry up for advance bookings as tickets will be available across the counter for any desired show due to less demand and more supply!! It’s a big blow for black marketers as well.
While the situation in Hyderabad is filled with tension like this, the decision to release it on Friday is an advantage for overseas screening. If the initial plan to hit the screens on 11th is followed, the film will certainly eat big blow as that isn’t a week end. The talk will spread by Friday and it becomes hard to sustain hype for three successive working days.