From directors to actors to producers who worked with Powerstar Pawan Kalyan, it has become a habit to describe their hero as a God. If a couple of producers and directors say this, we can write off it as an exaggeration. What if, the whole of Tollywood's folks keep chanting the word 'Pawan', making 'Pawanism' the second religion of Telugu Cinema Industry. 'It is not because of his stardom, but due to his attitude and abnormal human qualities', felt a film critic. People like Raviteja and Ram rose to stardom only after imitating Pawan Kalyan in their initial movies. Others like Ganesh, Harish Shankar and Karunakaran got their break only after associating with him and hence they show that extreme courtesy. Top directors like Rajamouli, Sreenu Vytla and Trivikram die to make movies with Pawan, because of his extreme down to earth nature.
Even audiences love Pawan Kalyan from the bottom of their heart and that is the reason for his flop movies to recover the full investment. They say it is difficult to peel out the reasons behind this craze for Pawan, but his positive energy and helping nature are one of the facts that create vibrations in the hearts of his fans. Interestingly, this 'Pawanism' has fans of many heroes as its followers.