It is heard that Aditya audio has bagged the audio rights of ‘Rachcha’ for a whopping Rs 1 crore. Many are tagging it as fake price and some say if they have bought it with such an amount, then it is a bad deal. But all of them are missing the bigger picture. Aditya Music rules the roost in Tollywood.
They may have spent Rs 1 crore for ‘Rachcha’ but according to calculations, if the film scores a hit then they will make Rs 1.5 crores and if the film fails they will get minimum of Rs 50 lakhs.
Considering ‘Rachcha’ bombs, the gap of Rs 50 lakhs can be covered by Aditya easily since they buy the audio rights of all the big films and even if two out of ten big movies work, the money is made. The other point is, Aditya is ensuring that they maintain their monopoly by bagging the rights of all big banner movies. That’s how this logic works folks!!