Well, we are talking about Sidz taking a new avatar, that of a producer. Yes, he has launched his production banner and it is named as Etaki Entertainment. Apparently, Etaki is a Bengali word meaning 'what is it?' incidentally, Sidz did a voiceover for an ad when he was a kid and got Rs 300, hence the name.
Buzz is that Sidz has teamed up with the noted cinematographer Nirav Shah and another person Sasikanth. They have already started their first venture and this is 'Love Failure'. Sidz is pairing up with the doe eyed beauty Amala Paul in this one. Here's wishing all the success to this budding team of producers.