Can anyone forget the magic of Sekhar's film 'Happy Days' at the Box Office? Even Ram Charan couldn't erase the haunting experience from his memory, even though if he desperately wanted to! Well, here is the actual story: Ram Charan's debut film 'Chirutha' and Sekhar Kammula's youthful entertainer 'Happy Days' released on the same day. i.e., on September 28th, 2007. We all knew that, 'Happy Days' fared well and collected a whooping Rs 25+ crores in its total run at the Box Office. Note that, Sekhar made the film with just Rs 1.5-2 crores. On the other hand, film lovers had given just pass marks to Chirutha although there is a lot of hulla bulla around the film before the release. However, the film which was made with a budget of Rs 17 crores has managed to collect a decent revenue of Rs 26.5 crores. The two factors that saved the film are - It's the debut fiilm of Chiranjeevi's Son and the curiosity in the people to know whether Ram Charan can match Chiru or not. If, by any chance, Chirutha is not the debut vehicle of Charan, then it would have been a dud.
According to the trade pundits, If Chirutha and Happy Days were released with a gap of atleast 1-2 weeks, the latter would have definitely benefitted. They say that, around Rs 10 crores of Chirutha's collections were eaten up by Sekhar's film. And the history is bound to repeat again.
Recently, Ram Charan announced that his film 'Racha' would be releasing in the first week of February. Just after two days of this, Sekhar Kammula informed to the press that his upcoming film 'Life Is Beautiful' will also hit the screens in February first week. Notably, 'Life Is Beautiful' is a youthful film alike 'Happy Days' and 'Racha' is a mass entertainer alike 'Chirutha'. There is a theory that, when two film were released simultaneously - One film gets more than what it deserve and the other might lose more than what it actually should.
Let's hope that these two films will be released with a gap of atleast 1 week and one film doesn't eat up the revenue of the other!