He tried for immediate rise in the mass following and the results were bad. Doing experimental films like Vedam and Arya 2 too didn't help him much. Both the films tanked at the box office. It has been three and a half years since Allu Arjun tasted success by now.
Bunny realized his mistake and is back in 'safe mode' again. In the early days of his career, he used to do one film at a time. He is planning to do the same from now on. Arjun also used to bank on salable scripts than on unnecessary masala movies. He is going to repeat the same starting from Trivikram's film it seems.