As a result, many films are currently on the floors without any title or a working title. Buzz is that nearly 30 plus films are like that. This ‘Title’ demand has become a torture for directors and producers. Earlier, there was a tug of war between NTR Jr and Ramcharan for ‘Rachcha’ and later, it went to Charan.
In the case of Pawan Kalyan’s movie, many names like Kaali, Shadow, Tilak made rounds before ‘Panjaa’ got confirmed. This ‘powerful’ title took a lot of discussion, as per sources. It is heard that a similar torture was experienced by Bellamkonda Suresh before zeroing on ‘Ganga-The Bodyguard’. He reportedly revealed how they had to rack their heads to come up with this title since ‘Tulasi’ and ‘Lakshmi’ worked for Venkatesh.
Ramcharan Tej from his end reportedly mentioned that a powerful title adds to a lot of hype. As for Mahesh Babu, the titles are decided based on the demand from fans who seek hard hitting titles. He maintained that they can’t take chances. However, Naga Chaitanya prefers not to focus on such things.
Recently, producer M L Kumar Chowdary revealed that he is having a tough time trying to fix a title for his new movie with Nandamuri Balakrishna. He has reportedly mentioned that getting a ‘powerful’ or ‘ferocious’ title for a star film is like winning half the battle. It is heard that once a list of titles are shortlisted, they are given to the star and his fans and based on their approval, the announcement is made.