Reports say that the owner had made one week agreement for the screening of the film 'Dookudu' and then he decided to give the theatre to the Bollywood movie 'Force' starring John Abraham and Genelia. Apparently, the owner thought that 'Dookudu' will not work and all this is just hype.
But his calculation turned out wrong and 'Dookudu' became a super duper hit. Now, he has no choice but to run the show with 'Force' and theatre staff reveal how he is fretting on how much collections loss he is going through due to his own judgement. That's how things work in cinema industry folks.