With Internet as medium, Pawanism travels faster than wind, Its not just news about Pawan Kalyan , audio songs,teasers, first look, and his latest Gabbar Singh Antakshiri created sensation with maximum downloads and High counts on Youtube within few hours. He has become a drug for Netgens . In a recent survey conducted across Telugu based sites. Pawans Kalyan related news gets the highest counts for the site. This craze is fetching income and traffic for most of the sites in recent times. Keeping this in view web media which cover only bollywood/kollywood news are publishing articles on Pawan Kalyan . With Gabbarsingh being a industry hit Pawan’s craze reached skies as the movie is still trending in first place in all web sites. Lets see how long this craze continues .