A three days 'power holiday' has been announced to cinema halls in as many as five districts of AP, which means power willn't be supplied for theaters. Including East and West, three more coastal districts were in this list. Most of the theaters were already shut in these districts, as the capacity of the existing generators won't be sufficient to run 4 shows per day. At the time when the Industry is rejoicing with the news of biggest summer (Racha, Dammu and Gabbar Singh), the lack of power supply to theaters ruined their happiness.
One of the reasons why Producers were keen to release their films in Summer season is people prefer to watch films for Air Condition, due to heavy power cuts in residential areas. As power holiday is in affect now, they have no other option but to experience the heat generated by the scorching sun. Shame on Government!