Never have we seen a Pawan Kalyan’s movie getting too much into aggressive promotion strategies and producer of the respective film involved in to study of marketing techniques. In fact, heard many times that Pawan never encourages over publicity of his movies because he strongly believes in acceptance of public to decide the fate of a film and never advocates advertisement. As said earlier, promotion is most important tool for film business but when it comes to facets of Pawanism, the past flicks of Pawan haven’t seen such ballyhoo as what we are witnessing today with ‘Gabbar Singh.’
Not leaving any of the Telugu regional channels, ‘GS’ is everywhere in one form or the other. It might be music director DSP or director Harish Shankar explaining the greatness of their project or a big bundle of trailers continuously played for five to six minutes. Of course, when market verdict for ‘GS’ is unanimously Super Duper Blockbuster, some are questioning why is Ganesh going against Pawanism?
When few of the Power Star Fans are questioned on this, they answered, ‘publicity can be done to an extent where in people are to be informed on positives about the film but public should not be forcibly pulled to theatres. We hope, ‘GS’ is not doing the second.’