Though Ram Charan was invited Rajamouli as one of the guests for Eega's audio launch, he couldn't make it to the event because of his busy shooting schedule. On that day, Charan was shooting 'Cherry Cherry ...' song in Pollachi.
The promos of the film has garnered nationwide attention. Even Bollywood renowned film critic Taran Adarsh was spellbound by Jakkanna's work after watching Eega promo. "Watched the promo of Telugu film #Eega. Brilliant concept. Beats all promos. @ssrajamouli - kudos and respect!!," tweeted Taran.