According to the unit sources, the film has already fetched a whooping amount of nearly Rs 40 crore for theatrical rights. Dil Raju, the manvwith midas touch, has laid his hands on this film and bought the rights for the Nizam territory for Rs 11 crores. Even the film was
sold for record price in other territories as well. (Ceded - Rs 7.22 crores, [Krishna + Guntur + Nellore] - Rs 7 crores, Uttarandhra - Rsv3.45 crores, West Godavari - 2.10 crores, East Godavari - 2 crores). Overseas rights, Karnataka and Rest Of India are yet to sold. Adding
the amount fetched from Audio rights and Satellite rights will take the tally of 'Dammu' business to nothing short of Rs 45 crores mark.
Notably, NTR's last two films (Shakti, Oosaravelli) failed to make the cash registers ringing. But, that didn't affect his business range. The distributors are willing to pay record amounts to bag the rights of NTR's film, which show his market is still intact. This will shut
the critics mouth, who has written him off after the poor show at Box Office last year saying he can't compete with Mahesh Babu. Hits and flops are part and parcel of any actor's life. What Makes The Difference? 'STARDOM' - Right!!!