Apparently, the start of this weekend has witnessed to dull films is the talk. NIPPU and LOVE FAILURE are the prime contenders for this Friday, which haven't created any sorts of sensation. Principal witness for this is the relatively low turnout of people at theatres. LOVE FAILURE may not come as a wash-out for Siddharth, but NIPPU is an eye-opener for RaviTeja, especially. Signing projects for the craze of combination and remuneration will lead to fizzling crackers that make no sound and light. All shouts of YVS Chowdary and huge hyped pre-released promotion are slowly reducing to ashes with NIPPU unable to cope up expectations.
On the other hand, even though there is no mistake in the content of Sid's flick, the movie lacks 'commercial ability' to ring cash registers. Art films are never a hit in Tollywood until unless they satisfy audience beyond their imagination. With most cinema houses not filled to capacity and fans keeping low in a shock, this Friday's business remained cracked. Ultimately, the crackers misfired!