A director who has worked with Hema for many films stated “Hema dresses up in a ravishing saree, ties Mallepoolu and comes to events. There is nothing wrong in that. But things get difficult with the way she behaves with senior heroes. It is like as though she shows intimate relations with her body language.” He added “Whatever she may feel but heroes are feeling uncomfortable. Whether they have something with her or not, showing intimacy in public is not advisable. Since she is a senior in the industry, the big heroes are not saying it openly but they have conveyed their inconvenience in their own style. It is time Hema realizes what she is doing.”